Author: Sammy

Move that Merch! (Marketing Cafe Merchandise)

Successfully marketing merchandise is a strategic process. The good news is we found a tried-and-true four-ingredient recipe “The Marketing Mix,” which frames a merchandising structure that won’t overwhelm customers at checkout. The best part is it’s customizable, so anyone can replicate the structure while keeping it on brand.       It may seem aggressive […]

How important is it to invest in your Barista’s training?

When it comes to the foundational elements of marketing a cafe or coffee shop, you generally start with the 4 P’s. Price, Place, Promotion and last but not least, PRODUCT.         Coffee drinkers have lots of options these days. No matter how inexpensive your coffee is, no matter how good your location […]

Friedrichs’ Co-Owner Colleen, Talks about her Exper’teas’

“When we first started Friedrichs, I didn’t like coffee”, says Colleen, one of the two owners of Friedrichs Coffee Roasters. “But I loved tea. So I knew I wanted to start small, but we were conscious of how expensive tea can get. Another thing that we saw in the tea market, was how stale and […]

What is the most popular Flavored Coffee?

  We pride ourselves on roasting the highest quality beans, sourced directly from the origin, straight to the purist that drinks straight espresso. But not everyone has the same palette. The aroma is absolutely part of the drinking experience, as we mentioned in one of our previous posts. So why do we roast flavored coffee? […]

ColdBrew 101

It’s incredible to think that we’ve been roasting for nearly 20 years now! While we have learned A LOT about coffee production, retail coffee shops, and roasting, we’ve been recognized for our Cold brew knowledge. We’ve even been asked to present at CoffeeFest over the past few years on the subject of Cold brew. We […]

Friedrichs X Cafe Imports Part 1

      We took a day to drive up to Minneapolis, MN for a cupping and tour of Cafe Imports’ amazing facility!

Cafe Focus: Caliber Coffee Co.

  Tell us about your shop, Caliber Coffee Co., and what makes you guys unique?  Caliber Coffee Co. is a community centered cafe. We live, work, and play in the Donelson community, we’re just regular people with a heart to serve our neighbors and be more than just a cafe to quench thirst and shake […]

How much is too much – cafe menu diversity?

It’s tough to sell JUST coffee, and remain highly profitable. Having a diverse menu is a way to keep regular’s interested, and a way to attract new customers. Also being able to add different menu items, such as seasonal drinks, affords you opportunities to create higher margin products. Let’s explore a couple of these points […]

Farm Focus – Ethiopia

[spb_products asset_type=”selected-products” products=”12025″ carousel=”no” product_size=”standard” item_count=”1″ width=”1/3″ el_position=”first”] [spb_text_block pb_margin_bottom=”no” pb_border_bottom=”no” width=”1/3″] Farm Details Region: Haro Wachu, Uraga, Oromia, Guji Farm: Various smallholder farmers delivering to Wolichu Wachu washing station Variety: Bourbon, Typica Altitude: 2100–2310 masl Process: Natural Tasting Notes Sweet and savory with citric acidity and a smooth mouthfeel; coffee cherry, berry, juniper and floral flavors […]

CoffeeFest NYC Tour [Video]

Friedrich’s was at Coffeefest NYC earlier this month, were you?! We had a blast with all of our friends and met some really great people. If you’ve never been, Coffeefest is the industry leader for coffee conventions. Can’t wait to see everyone in Indianapolis in May!